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NEWS
03.14.09
Pacific Packaging Group’s 47 Nationwide Car Gets a New Paint Scheme
Pacific Packaging Group, sponsor of the number 47 Nationwide car with JTG Daughtery Racing, will be hitting the track at Phoenix this week with its new “Speed-Streak” paint scheme. Designed by Pacific Creative Group, the creative consultancy within the Pacific Group family, the new look is part of an overhaul of the entire Pacific Packaging Group brand. The revamp was completed to capture the excitement of the packaging group’s multi-year NASCAR sponsorship program, which began at Fontana in January. “NASCAR without a doubt is the most powerful marketing and branding opportunity available today, especially during an economic downturn.” remarked Shawn Thompson, CEO at Pacific “We realize that companies who keep on advertising through the rough times actual vault ahead when things pick back up again and with the power of NASCAR to brand, it seemed only natural to develop a program we could share with Pacific customers to help them do just that.”
The Pacific Packaging Group’s NASCAR sponsorship is part of a Pacific Group mandate to present win-win strategies to customers. In today’s economic climate, those corporations who choose to take advantage of the Pacific Packaging Group NASCAR program will have a powerful marketing platform to show-case and differentiate their brands, that in the past would have required major financial commitments. Pacific’s model collaborates with customers and puts the powerful tool of NASCAR within reach regardless of economic uncertainty. A guaranteed model that will position customers to leap ahead as the economy transforms.
Pacific Packaging Group’s new logo hit the 47 Nationwide car’s quarter panel at Bristol, followed by the launch a NASCAR “Fan Zone” to help follow Michael McDowell and the JTG Daugherty team at the Pacific Packaging Group website. “Pacific Packaging Group is really pleased with the talent of McDowell and the professionalism of JTG” stated Thompson in response to his companies return on the NASCAR investment early into the season “We have already seen great response not only for us but for our customer’s as well. We are really excited about continuing to put more entries on the track and our program into new and innovative directions”
About Pacific Packaging Group
Offering specialized and creative solutions, Pacific Packaging Group provides folding carton, point of purchase displays, industrial solid fiber packaging and corrugate packaging. Clients have priority access to a full range of packaging engineering and design services through its affiliate companies within the Pacific Group Inc. Pacific Packaging Group services a wide client base throughout North America. For more information on Pacific Packaging and its NASCAR sponsorship visit www.pacificpackainggroup.com
About Pacific Creative Group
An integrated creative design consultancy, Pacific Creative Group is positioned to focus the flow of growth into branded product solutions that sell more into existing and emerging markets. Our model is designed to offer Executives, Marketing Directors and Entrepreneurs with vision, long-term balanced industrial design, product development, display design, prototyping and retail brand strategies. For more information visit www.pacificcreativegroup.com
About Pacific Group Inc.
A privately held company, The Pacific Group provides the capital and corporate leadership in a family of companies and brands that offer innovative approaches to customer service, brand building and the development of new technologies. Pacific Group, through its NASCAR sponsorship is bringing awareness to a roster of new brands, products and services with corporate initiatives to empower positive consumer choices. Visit www.pacificgroupcompanies.com
About JTG Daugherty
JTG Daughtery Racing is a sponsor focused race team that runs both Nationwide and Sprint Cup entries. By combining the full-service marketing expertise of ST Motorsports and JTG Daughtery’s extensive racing experience, we are uniquely equipped to drive sponsor’s business. Our industry leading client retention rate is a testament to our commitment to building partnerships and delivering value
